Entries by Janell

The Petroleum Alliance of Oklahoma

Background: The Petroleum Alliance of Oklahoma, the new unified voice of Oklahoma oil and gas, is the product of the merging of OIPA (Oklahoma Independent Petroleum Association) and OKOGA (Oklahoma Oil & Gas Association). Client needed: A permanent website that reflected newly formed partnership. What we came up with: As their previous site was temporary, […]

The Empirical Elegance of Data

Our modern lives have been built on the back of unwavering certainty. Steam engines allowed us to spread out, trade, and communicate across vast distances. Modern medicine is built on guaranteed biological reactions within us. That’s the kind of definitive cause and effect we’re finding in big data and data analysis. Couple that with the […]

Big Data and Predictive Analytics: The Competitive Edge

How does using data/business intelligence give businesses an edge over those who don’t utilize customer or company data? Data is the most valuable commodity for any modern business. Small bits of information — such as customer age, consumer habits, and location — all add up to a bigger picture. Minute, seemingly disposable data accumulates to […]

Skyline Bricktown

Background: Skyline Bricktown came to amshot as a new company without a website. Their logo is a red and grey rendering of the Skyline building with an all caps, sans-serif font. Client needed: An image-heavy website that showed off their venue. What we came up with: An image-focused, neutral colored site with pops of brightly […]

Fly Film Festival

Background: The FLY Film Festival came to amshot with an older site that was somewhat outdated. Their logo is brightly colored and whimsical. Client needed: An updated, modern site with a nice scheduling module for relevant dates. As a sponsor-funded operation, providing significant real estate on the site for donors is important. What we came […]

Beyond the Five Percent Rule: When Outsourcing IT is the Best Option for Businesses

In our previous blog, we discussed the need for businesses and organizations to devote at least five percent of their overall personnel budget to information technology. However, reaching that five percent threshold can be difficult for some startups, sole practices, specialized small businesses and even larger organizations. So what’s a business to do? As with […]

The Five Percent Rule: Creating the Perfect Staff Equilibrium

In chemistry, equilibrium is created in acid-base combinations by using the five percent rule. Achieving chemical equilibrium in the products and reactants is akin to reaching an important state of balance. Though most businesses are far removed from the world of chemistry, five percent is still a useful measure to remember when balancing your IT […]

Avoiding the Perils of a Bad Backup Plan

One of the world’s largest source-code hubs, GitLab, has spent years building a business that not only caters to small and medium-sized businesses, but also marquee clients including IBM, NASA and Macy’s. In February, however, this powerhouse company almost lost its long list of clients due to a temporary, accidental data loss and a backup […]

The Verdict: Law Firms Should Invest in a Comprehensive IT Plan

Popular culture loves to highlight the hard work that goes into creating a good legal strategy. From “Law and Order”, “Boston Legal”, and more recently “Suits”, viewers get a sneak peek into the client meetings, research and even courtroom performance of law firms. What is not often shown is the work that goes on behind […]