On Cloud 9.0

Cloud Technology

The ins, outs, and next big trends in cloud technology

Just 25 years ago, floppy disks were the standard for data storage and any self-respecting tech professional had tons of them in various colors. Now, it’s all about the cloud. We use it at home, we use it at work, and we use it on the go.

Cloud technology has streamlined businesses by providing access to new capabilities at the click of a mouse and increasing server efficiency, but that’s just the tip of the iceberg.

Because amshot utilizes cloud technology all the time in our office and while executing services, we decided to take an in-depth look at all aspects of the cloud and where it’s heading.


“Nobody understands the cloud, it’s a mystery!” – Jason Segel


The idea of the cloud is abstract, to say the least. You can’t see it and you can’t touch it, but it somehow has seemingly endless amounts of storage and can be accessed anywhere.

Generally speaking, everyone knows it exists, but most have no idea what it is or what it does. So, let’s start with the basics.

1. How the cloud got its name:

Historically, when a diagram was drawn that included the internet, it was typically represented by a fluffy amorphous shape that closely resembled—you guessed it—a cloud.

2. The technical definition of cloud computing:

The virtualization and central management of data center resources as software-defined pools.

3. The most common uses of the cloud include but are not limited to:

  • Data storage and analysis
  • App/service creation
  • Website hosting
  • Media streaming
  • Software delivery

4. There are three main types of cloud services:

  • Infrastructure-as-a-Service (IaaS): Basic cloud computing services. For a set fee, rent IT infrastructure (servers, storage, networks, etc.) from a provider on a pay-as-you-go basis.
  • Platform-as-a-Service (PaaS): Geared toward software development. Provides on-demand access to the resources needed to quickly develop, test, launch, and maintain software without IT infrastructure to worry about.
  • Software-as-a-Service (SaaS): Used to deliver/maintain software applications over the internet. Typically highly customizable apps, with some of the most notable examples being Google’s G Suite and Office 365.

5. There are three types of cloud deployment:

  • PUBLIC: Owned and operated by a third party. Account and services access is done via web browser (i.e. Google’s AppEngine, Windows Azure Services Platform)
  • PRIVATE: Owned by one business/organization. Third party providers can still be paid to host these private clouds, but all private clouds are on private networks.
  • HYBRID: Combination of a public and a private cloud that utilizes technology to share data and software applications between the two. Provides businesses with more flexibility.

On the Radar

The future of this technology is in multi-clouds (specifically, hybrid clouds). Innovation, efficiency, and flexibility are the driving factors behind the multi-cloud movement.

Multi-cloud computing is a cloud strategy consists of two or more cloud deployments that typically span multiple vendors. This type of cloud strategy can be made using all public clouds, all private clouds, or a hybrid.

The optimization of a multi-cloud environment requires strategy and coordination, but with the right team, can visibly affect business results.

Cloudy with a Chance of Hybrid Clouds

As mentioned above, hybrid clouds mesh public and private clouds, allowing data transfer between the two. This strategy is being adopted as a management strategy to enhance business innovation and to avoid putting all of the eggs into one cloud’s basket.

By utilizing a mix of several cloud deployments, companies have the ability to strategically implement specialized cloud technology for different internal departments based on their individual needs.

Another benefit to hybrid clouds is the ability to tap into additional resources when there is a spike in demand (i.e. Cyber Monday). This feature is known as “cloud bursting” and allows the system to run an application or resource within the private cloud and then burst into the public cloud as needed.

With so many uses and applications, it’s hard to believe that cloud technology can evolve any further—but we thought the same thing about telephones when the original iPhone was released.

If your company’s technology could use a facelift, or if you’re just getting started with the cloud and need some guidance, let’s talk tech to see how we can help your business transform results with technology.

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