amshot Eats OKC

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amshot eats okc

amshot’s favorite local eateries, from breakfast to breweries

Typically, we do a lot of tech-talk around the office, but there is more to amshot than IT and software. As a local business, we are big supporters of the Keep It Local vibe in OKC and we like to get involved around the city as much as possible.

In fact, one of our favorite ways to empower our community comes around mealtimes.

We like to consider ourselves foodies, and we have tried more restaurants around the city than we are proud of, so our office took a poll on our favorite local spots. It was not easy to narrow the list down, but the winners are listed below.

Rise & Shine.

We might not all be morning people, but we are all big fans of breakfast at Sunnyside Diner.

Lunch Break.

Within walking distance from the office, the Thai Kitchen OKC never disappoints and we highly recommend it.

What’s for Dinner?

The Tokyo Japanese Restaurant is the tastiest way to get out of doing the dishes. It is perfect for date night or for a family dinner.

Sweet Tooth.

If you have not tried Pie Junkie yet, stop reading and go now! The pies are out-of-this-world and always welcome at amshot.

amshot After 5.

Our team is more than just work associates, so when quitting time comes around we often relocate to The Flea for drinks, games, and maybe even karaoke.

Good for What ALES You.

The brewery scene in OKC has exploded and made us craft-beer-drinkers very happy. However, this category was an easy pick for us. We are loyal to the Stonecloud Brewing Co.

Party of 10?

At amshot, we do a lot of team lunches, and it can be hard to find a place to accommodate our crew. For this category, we had a tie between a Bricktown favorite Fuzzy’s Taco Shop and the famous Cattlemen’s Steakhouse in Stockyard City.

HONORABLE MENTIONS:

While these are the winners of our office poll, we still had team members campaigning for their favorite joints and decided to make a separate section for the ones that narrowly missed the list. Here are a few more local spots that we recommend trying:

Empire Slice House, N D Foods, Old School Bagel Cafe

Our team is always looking to try new restaurants, so feel free to comment with your favorite local eateries!

It’s Kind of a BIg Deal

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The importance of Business Intelligence (BI) to companies of all sizes


We all want to know where our business is going, what we can expect for the future and, better yet, the margins of success we will see in the upcoming months. But in order to see the future, we need to know “the now” of said business. Business Intelligence (BI) provides us with that knowledge whether your business is small, medium, or large—BI is a one-size-fits-all tool.

At amshot, we focus strongly on being able to customize software to meet the individual needs of our clients—and that includes BI. Keep reading for a crash course in all things BI and why it’s worthwhile.

BREAK IT DOWN NOW

The formal definition of Business Intelligence refers to tools, technologies, applications and practices used to collect, integrate, analyze, and present an organization’s raw data in order to create insightful and actionable business information. Basically, Business Intelligence is a system for turning your business data into info that can help you make informed business decisions. BI allows us to pinpoint areas of weakness and strength in real time to gain further insights and tackle any opportunity to enhance business output.

That was a lot of loaded words, so think of it as an update. Updates to a cellphone let users see what Apple or Samsung or Google have been working on to make their experience better. Each upgrade has new benefits such as new gadgets, faster loading speeds, increased battery life, etc. All of those changes were made by looking and analyzing the current, ongoing issues within the software. Business Intelligence is like a non-stop, ongoing update to your business that leads to more overall success.

HELP YOURSELF

There are numerous benefits of using BI. As we mentioned, it provides real-time feedback that allows businesses to identify and achieve efficiencies in their organization, but that’s not all. Our team looked at the ways BI helps businesses, and here are just a few that stood out to us:

  • More accuracy when reporting, analyzing and planning – No matter how much you do something, it won’t matter unless you are accurate on every account. BI allows you to organize data without the potential for manual error and make decisions in real time.
  • Faster analysis, planning, and reporting – Efficiency plays a big role in business profitability. BI allows companies to make business decisions in a more timely matter, especially under pressure. It consolidates a lot of data and gives us a single perspective.
  • Improved data quality – You know the saying “quality over quantity”? With BI, businesses have access to both. It gathers the entire quantity of big data and transforms that into accessible figures in a high quality way.
  • Increased competitive advantage – It is important to understand that Business Intelligence is not the same as competitive intelligence. BI scans internal data within your business, which leads to a competitive advantage, while competitive intelligence looks at other people’s business. Knowing everything about your current state of business and tackling the issues that arise puts you ahead of competitors on its own, even if you don’t know the ins-and-outs of your competitors’ business.
  • Reduced costs and increased revenues – Of course, this is the ultimate goal for any business. BI lets you determine who your customers are by collecting data at high speed, which allows businesses to know them inside and out. Understanding their consumer behavior can result in a faster point of sale in a more accurate way.

USE IT OR LOSE IT

The ability to focus on the current state of your business becomes increasingly easier when utilizing everything BI has to offer. Every company want to be aware of where they stand as an individual part of the larger market, and BI helps companies analyze their systems, employees, and functionality. While this type of technological support may be new to some industries, the opportunities for growth and profitability that BI provides should be considered by any business looking to upgrade.

No two businesses are alike—we know that. BI helps us make your business more successful by blending this cloud of big data with the individual needs our software can provide. BI is the overhead macho-man of business analytics that can help companies grow and succeed, and amshot can help implement it. Contact us for a free consultation.

Buy It or Customize It

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Evaluating your company’s current software and the advantages of using custom software/applications

 

Off-the-shelf or tailor-made? The choice seems easy when it comes to clothes—Why would I wear something that just fits when I could wear something custom made for me?—but what about in terms of business software?

Originally, software allowed businesses to transition from manual to digital. Now in the digital age, most businesses couldn’t function without their applications. The business world uses a lot of software, but how many of those applications interact with one another? And when is it time to ditch the off-the-shelf software in favor of tailor-made software?

At amshot, we like to say we use technology as a tool to improve business results. Our software development services specifically focus on achieving efficiencies that promote profitability and business growth. Is custom software the right choice for your business? Read on below.

WELL-OILED MACHINES

Efficient business is good business. Software applications have streamlined many aspects of business and numerous options are available to be purchased off-the-shelf, but these generic versions of software aren’t a cure-all. In fact, they are often limited in their functions and rarely interact with other applications. This is where custom software comes in handy—it can bridge the gap between two applications or between what your software does and what you need it to do.

Custom software can help your business in many ways, but our team has determined that these are the biggest advantages of tailor-made applications:

  • Most efficient system possible: Custom software provides functions specific to the business that generic software simply isn’t capable of doing. Instead of using several off-the-shelf applications, custom software can do it all more efficiently.
  • Custom software grows with your business: Often times, generic software cannot keep up with a growing business because it isn’t flexible or scalable. Custom software is made to fit your business and is constantly maintained and adjusted as needed. Furthermore, businesses with multiple locations can be interconnected with software that communicates and shares data instead of stuck jumping through hoops with off-the-shelf products.
  • Say goodbye to repetitive tasks and manual entry: Humans aren’t perfect, and it may only take one typo to bring payroll to a screeching halt. Utilizing custom software allows applications to be created that replace monotonous tasks and are specific to the business, industry, and/or functions needed.
  • Up-to-date and secure: Outdated software might seem harmless, but it can actually leave your systems vulnerable to hackers. Custom software is ever-evolving and minimizes cybersecurity threats.

EENIE-MEENIE-MINIE-MO

While there are many advantages to utilizing software tailor-made to your business, it’s not always the right choice. Several factors can determine whether or not a company would benefit from custom software, so we have outlined how to evaluate your current software to see if customization would be a good fit for your business.

  • What does your company do, and how is it accomplished? There’s no need to reinvent the wheel if off-the-shelf software fits your business needs. For example, restaurants typically don’t need a complex custom application, but companies in the oil & gas industry often do. Consider how many steps or applications are involved in daily tasks, how long it takes to finish them, and if there are any holes that off-the-shelf software can’t fill.
  • What size is your business? How many employees do you have? How much do you currently spend on software? Does your company operate locally or internationally? Is your business growing? These are all important questions to consider when deciding if custom software is right for you. Smaller businesses might not have the budget or need for custom applications, but if it’s in the cards for your business, they can seriously improve profitability.
  • Who will be using the software? Ask employees about your current software’s performance. Ask them if it makes jobs more efficient. Ask them how easy it is to use. The answers to these questions can help identify what your business is lacking and possible options for new or custom software.
  • What are your competitors using? If all of your top competitors are utilizing custom software and are out-performing your business, then it might be time to leave the generic software behind. However, if custom software wouldn’t improve the quality of your service or profitability, then it’s probably best to stick with off-the-shelf.

GOT SUPPORT?

Already using custom software, but need support + maintenance?
Your program doesn’t have to be amshot-built to be amshot-supported. Our development team has experience providing support and maintenance for existing applications.

Our software development services specialize in identifying opportunities for efficiencies and creating applications specific to your business needs. We can modify applications your business already uses, build your dream program from scratch, or keep your existing solution up and running. If you still aren’t sure which option is right for you, our software development team would love to schedule a free consultation and give you our professional opinion.

The Internet of (all) Things?

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Back Up Your Data

IoT leaks top the list of cyber threats & why you should care

Technology is more accessible than ever and can control everything from your business transactions to the lighting in your home, but all of this interconnectivity comes with a risk.

Hackers are becoming bolder by the day, and they don’t discriminate who they are attacking based on the size, industry, or location. The only thing they care about is the Internet of Things (IoT)—a term that encompasses ALL devices and objects that are connected to the internet—and the plethora of digital intelligence it contains.

Protecting our clients from hackers is a top priority. In the past, we have blogged about the necessity of cybersecurity and some steps that can be taken to protect your business data, but today we’re breaking down the single largest threat to small- and medium-sized businesses.

CONNECTING…

We mentioned that the Internet of Things (IoT) refers to the billions of devices worldwide that are connected to the internet, but let’s explore the scope of this definition and what an IoT leak could mean for a business.

There is no limit to what could be considered a part of the IoT because ANY object that can be connected to the internet is considered an IoT device.

Here are a few examples of commonly used personal IoT devices: GPS, pacemakers, web cameras, Amazon’s Echo, and home security systems.

With wireless networks and cheap processors readily available, the digital and physical worlds continue to mesh. The IoT is already huge, and getting bigger, but why should you care?

SHARING IS NOT ALWAYS CARING

An IoT leak could be disastrous for any business. No matter the type of breach, the financial costs are high and reputation impacts are long-lasting to any business.

Since these devices, especially in businesses, are interconnected and share data amongst themselves, access to one would mean easy access to any affiliated devices. Furthermore, once inside an IoT device, hackers can easily install malware and take control of the entire system.

The best way to stay ahead of these cyber threats is to be aware of how they can occur and take steps to protect your business. Don’t worry, we will walk you through both.

WORLDWIDE WEB OF HACKERS

The internet has provided us with live updates, real-time data collection, immediate international communication, instant access to a multitude of information, and hackers.

Many small- to medium-sized businesses have trouble seeing themselves as a target to these cyber criminals, thinking, what could they possibly want from me?—but that’s precisely what makes them easy targets.

While the Internet of Things was initially most appealing to business and manufacturing with its machine-to-machine (M2M) applications, nowadays, IoT devices are being used in almost every industry. However, these devices lack built-in security and can leave a digital backdoor open.

PASSWORD STRENGTH: ???

Hackers prey on IoT devices because they can locate them through automated programs and can usually gain access by using default admin credentials. To deter these types of cyber attacks, we recommend a few things.

  1. Change the password(s) on any new devices immediately after setup.
  2. Make sure all admin and user settings are updated and that no default credentials can be used.
  3. Finally, if you would like a second opinion on your cybersecurity, contact us to arrange a free consultation.

On Cloud 9.0

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Cloud Technology

The ins, outs, and next big trends in cloud technology

Just 25 years ago, floppy disks were the standard for data storage and any self-respecting tech professional had tons of them in various colors. Now, it’s all about the cloud. We use it at home, we use it at work, and we use it on the go.

Cloud technology has streamlined businesses by providing access to new capabilities at the click of a mouse and increasing server efficiency, but that’s just the tip of the iceberg.

Because amshot utilizes cloud technology all the time in our office and while executing services, we decided to take an in-depth look at all aspects of the cloud and where it’s heading.

“Nobody understands the cloud, it’s a mystery!” – Jason Segel

The idea of the cloud is abstract, to say the least. You can’t see it and you can’t touch it, but it somehow has seemingly endless amounts of storage and can be accessed anywhere.

Generally speaking, everyone knows it exists, but most have no idea what it is or what it does. So, let’s start with the basics.

1. How the cloud got its name:

Historically, when a diagram was drawn that included the internet, it was typically represented by a fluffy amorphous shape that closely resembled—you guessed it—a cloud.

2. The technical definition of cloud computing:

The virtualization and central management of data center resources as software-defined pools.

3. The most common uses of the cloud include but are not limited to:

  • Data storage and analysis
  • App/service creation
  • Website hosting
  • Media streaming
  • Software delivery

4. There are three main types of cloud services:

  • Infrastructure-as-a-Service (IaaS): Basic cloud computing services. For a set fee, rent IT infrastructure (servers, storage, networks, etc.) from a provider on a pay-as-you-go basis.
  • Platform-as-a-Service (PaaS): Geared toward software development. Provides on-demand access to the resources needed to quickly develop, test, launch, and maintain software without IT infrastructure to worry about.
  • Software-as-a-Service (SaaS): Used to deliver/maintain software applications over the internet. Typically highly customizable apps, with some of the most notable examples being Google’s G Suite and Office 365.

5. There are three types of cloud deployment:

  • PUBLIC: Owned and operated by a third party. Account and services access is done via web browser (i.e. Google’s AppEngine, Windows Azure Services Platform)
  • PRIVATE: Owned by one business/organization. Third party providers can still be paid to host these private clouds, but all private clouds are on private networks.
  • HYBRID: Combination of a public and a private cloud that utilizes technology to share data and software applications between the two. Provides businesses with more flexibility.

On the Radar

The future of this technology is in multi-clouds (specifically, hybrid clouds). Innovation, efficiency, and flexibility are the driving factors behind the multi-cloud movement.

Multi-cloud computing is a cloud strategy consists of two or more cloud deployments that typically span multiple vendors. This type of cloud strategy can be made using all public clouds, all private clouds, or a hybrid.

The optimization of a multi-cloud environment requires strategy and coordination, but with the right team, can visibly affect business results.

Cloudy with a Chance of Hybrid Clouds

As mentioned above, hybrid clouds mesh public and private clouds, allowing data transfer between the two. This strategy is being adopted as a management strategy to enhance business innovation and to avoid putting all of the eggs into one cloud’s basket.

By utilizing a mix of several cloud deployments, companies have the ability to strategically implement specialized cloud technology for different internal departments based on their individual needs.

Another benefit to hybrid clouds is the ability to tap into additional resources when there is a spike in demand (i.e. Cyber Monday). This feature is known as “cloud bursting” and allows the system to run an application or resource within the private cloud and then burst into the public cloud as needed.

With so many uses and applications, it’s hard to believe that cloud technology can evolve any further—but we thought the same thing about telephones when the original iPhone was released.

If your company’s technology could use a facelift, or if you’re just getting started with the cloud and need some guidance, let’s talk tech to see how we can help your business transform results with technology.

Bytes Over Barrels: Cybersecurity in Oil and Gas

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energy industry technology

Cybersecurity in the Oil & Gas Industry

With hackers becoming bolder and more destructive, many industries have taken steps to better secure their business information. However, the oil and gas industry remains arguably the most vulnerable to cyber attacks—or at least one of the most heavily targeted.

Granted, this industry has not experienced a crippling data breach yet, but that does not mean they are not at risk. As the industry becomes increasingly digital and interconnected, the need for strong cybersecurity also grows.

In this week’s blog, we’ll share our breakdown of cybersecurity in the oil and gas industry and why it’s crucial for businesses to be prepared.

THE RIPPLE EFFECT

In the past, the remote operations and intricate data structures provided a natural defense against cyber attacks. When cyberterrorism was the ultimate goal, there was a general consensus that hackers weren’t targeting oil and gas data.

However, hackers are constantly evolving, and so are their strategies. Today, many hackers are profit-focused with strategies like disrupting operations, espionage, and stealing sensitive field data.

The oil and gas industry can be slow to adopt technological advancement. In fact, many companies are utilizing outdated software and systems leaving them vulnerable to attack— even though one of the unique aspects of the oil and gas industry is the potential magnitude of a data breach.

THE SCARIEST PART?

A study was conducted to evaluate how the industry is addressing security risks to operational technology and an average of 46% of cyber attacks went undetected.

Imagine a hacker was able to access operational technology for wells. With that data, an entire company could be shut down, and a breach of operational technology would have a ripple effect throughout the industry.

MISSION IMPENETRABLE

It’s no longer a question of if a data breach will occur in oil and gas, it’s simply a matter of when.

Significant technology developments have been made to increase efficiency in operations, data collection, and exploration. Now, these advancements provide companies with the time to focus on protecting their assets.

The interconnectedness of industry practices requires network security, data encryption, and vigilant monitoring. By establishing a data breach response plan and secure IT practices, the risk of cyber attacks is significantly reduced.

SECURE SUCCESS

Cybersecurity has been put on a backburner for the oil and gas industry, but it’s time to make it a priority—and amshot can help.

A comprehensive cybersecurity plan begins with assessing the risks and vulnerabilities of your company. Then, potential risks can be prioritized and crisis management plans created. While these initial steps allow you to prepare responses for a data breach, consulting with IT professionals is a necessity in this industry.

amshot has a specialized focus on managed IT services and custom software development for the oil and gas industry. Our extensive knowledge of this industry has led to the development of a unique and effective approach.

If your company does not utilize managed services, contact us and discover how our specialized approach to oil and gas cybersecurity can help you.

 

 

Breach Don’t Kill My Vibe

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In our last blog, we mentioned how important encryption has become in protecting your company from hackers, but what happens when you suffer a data breach? More importantly, why should you take it seriously? As a full-service IT provider, amshot knows how serious data breaches are and how to protect your business from hackers, so we’ve put together a cheat sheet on data breaches and why they matter.

BREACHING THE SUBJECT

A data breach occurs when a third party exploits a company’s cybersecurity weaknesses to access to company information. Nowadays, even the smallest businesses work online to some extent, leaving them more susceptible to hackers seeking everything from employee information to financial records and intellectual property. Whether your company is completely digitized or only uses computers to log sales information, you are vulnerable to a data breach.

BIG IMPACTS

To some, the idea of a stranger accessing their business data is no big deal because they “don’t have anything THAT important online”—but data breaches of any kind can have a big impact. For example, data breaches typically affect the reputation of a company. Why? If you ordered something online your information was stolen in the process, you probably wouldn’t shop on that website anymore. A data breach can make any credible establishment seem unreliable and deter potential customers, even if the breach is contained.

However, a company’s reputation isn’t the only way data breaches can impact business. Customer information is just one example of data that can be accessed. Hackers look for any data that could be valuable to them, like financial information and intellectual property. With financial information, hackers can drain a bank account or crash a website. If intellectual property is stolen, a hacker would have access to ideas, proposals, designs, and reports that could set you back further than any other type of breach.

THE BEST DEFENSE

Every business is at risk for a data breach and the consequences can be severe, but amshot believes the best defense is a good offense. The first thing any business needs to do is assess their vulnerability. Certain industries are more susceptible than others—for example, healthcare is the most targeted industry—but establishing your company’s risk will determine how much time, effort, and money you should allocate to cybersecurity. From there, look at your business data and assess your need for external help. We all like to be hands-on in a crisis, but when it comes to IT and cybersecurity, sometimes it’s best to rely on professionals.

amshot provides managed IT services—including protection against data breaches—for businesses in a multitude of industries. If you think your company could benefit from beefing up your cybersecurity, reach out to consult@amshot.com to schedule your free consultation.

 

Encrypting is the Key to (Secure) Success

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The threat of a digital security breach has never been more prevalent, and encryption is one of the best ways to defend your data from hackers. When it comes to protecting your growing business, having a secure network ensures the safety of servers and databases, but encryption protects the data within your network. Business data is shared across devices, web browsers, often the cloud, providing a multitude of opportunities for hackers. While data encryption is not an impenetrable defense (as demonstrated in The Imitation Game), it renders the data useless to any third party and has been widely successful in deterring hackers. Since the smallest vulnerability can lead to the compromisation of an entire network, having reliable IT and secure data management is crucial to a company’s success. Keep reading for a crash course on encryption and why it’s so important in this day and age.

CRYPTOGRAPHY TO ENCRYPTION

Data encryption has been a standard practice for hundreds of years, and prior to the digital era, was synonymous with cryptography. Cryptography (also referred to as cryptoanalysis) is the study of writing and solving codes. The earliest use of cryptography has been traced back to ancient Egypt and was a very popular method of military communication in WWII. Once computer technology became available, encryption developed its own definition within the field of cryptography as a practice that utilized computer-generated algorithms in the writing and solving of codes. Today, data encryption is one of the most effective tools against security breaches and can be applied to data, email, and even devices.

ENCRYPTION 101

The purpose of encrypting your data is to make information accessible to authorized users and useless to any unauthorized users. In the encryption process, computers and algorithms convert data into an unreadable code that can only be deciphered with the encryption key. An encryption key is crucial in this process as it translates the data from plain text to code and vice versa. Without the key, any data retrieved by hackers becomes obsolete. There are many types of encryption and various algorithms used, but the use of these practices will depend on the data being encoded. For example, encrypting a server would require a strong encryption and could maybe even several rounds of encryption. Deciphering that data would be a lengthy process to decipher, which is appropriate for information accessed infrequently. Understanding the basics of encryption will only help any consulting or training required to secure your company’s data.

WHY ENCRYPT?

The threat of a security breach has never been more imminent. Today, no one thinks twice about sharing information across devices, accounts, or browsers, but the increased connectivity also increases your data’s vulnerability. Not only does encrypting your data provide a significant deterrent to hackers, but it also protects the growth of your business. Whether the data are on devices, servers, emails, or the cloud, encryption is the best defense available.

Combating these potential hackers is a significant part of the Managed IT Services we provide to our clients. Ready to get your business on track? Send us an email at consult@amshot.com and let’s set up a free consultation.

The Supported Ascent: Cybersecurity and Data Management For The Growing Business

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A small business seeking growth has a lot to consider. Obtaining and managing data now can affect decades of market presence, and swift management can mean meeting goals in months instead of years, but as with any organism, a business is at its most vulnerable when it is in its earliest stages. Security breaches are only becoming more common, and it is easy for a single software vulnerability or user error to compromise entire systems. That’s why reliable IT support, secure data management, and strong IT training for staff are essentials for directing growth and protecting company data regardless of company size or structure.  

 

The Techno-Interpreter 

What are your hardware and software needs? What software packages work best for your budget and goals? What specially designed applications could increase productivity and enrich user experiences? How do you gather and apply user and market data to direct company growth? Where are your vulnerabilities within your desktop ecosystem and IoT (Internet of Things) devices? How do you ensure that essential company data isn’t lost? These can be daunting questions that are relatively simple ones to experienced IT personnel, and lead us into our next point: 

 

Knowing Yourself Through Client Data 

This one is no secret: In many ways, applying gathered consumer data is the only real way to keep your feet planted in a chaotic, competitive environment. But what information matters? How do you gather only the important pieces in a sea of endless data? Specialized software allows you to identify trends, demographics, and observable curves in the market and apply them to your goals. Predictive analysis is an art that, when finely honed, can make an estimated guess into a confident statement that ensures success.  

 

A Watchful Eye 

Software vulnerabilities are always a concern, but user error is almost a certainty at one point or another. While you may trust your employees, nobody is exempt from making mistakes 100% of the time. Because everything is connected, one click on a phishing e-mail or the use of a less-than-savory external application can compromise your entire infrastructure. That’s where attentive administration and software procurement is key. Augment this with IT training for staff and you significantly lower your risk of technological catastrophe.   

 

Back It Up 

So let’s say the worst case scenario happens and your data is lost. This can happen either by cyber attacks or physical destruction of on-site storage systems by something such as natural disaster. This is where data backup services such as Datto save the day. Keeping your data in the cloud allows it to flow efficiently and securely throughout your company. 

Succinctly, the companies of tomorrow are being built today, and without harnessing new standards and technologies they will likely be overshadowed by their peers who have, and also are at increasing risk of digital breaches from outdated hardware, software, and practices. At amshot, we work with businesses who are ready to grow – that means providing technology training, developing software and applications, managing IT services, and more. Questions, concerns, or big dreams for your company’s data? Schedule a free consultation by emailing consult@amshot.com or calling us at (405) 418-6282. 

The Empirical Elegance of Data

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Our modern lives have been built on the back of unwavering certainty. Steam engines allowed us to spread out, trade, and communicate across vast distances. Modern medicine is built on guaranteed biological reactions within us. That’s the kind of definitive cause and effect we’re finding in big data and data analysis. Couple that with the computational prowess of machine learning, capable of sifting through billions of business variables in seconds, and suddenly you have a resource that is not simply additive, but multiplicative, and free to shift and scale according to any demand.

Business Driven Data/Data Driven Business

A company is comprised of every decision made at every level by management and staff. We can only make decisions based on the information we digest, and in the past the direction of a business was driven by obvious bits of information that most people could interpret. 10,000 products sold is an effective indicator that there’s a market for that product, but what about the unseen, mercurial undercurrents that drive a consumer economy? That’s what a data driven business model employs to insure success and profit. With data, you don’t have to take a single step without knowing the ground on which it will land.

The Internet of Things and Data For Customers

Computers are a part of everything now, and everything is communicating. We’re able to draw statistics about how products are being used by utilizing consumer input. The context of this usage can be extracted to form a perfect picture of a consumer’s relationship with a product. It’s not just for the business, either, because making select information available to your consumer enriches their experience with a product or service. Examples of this include exercise watches that track your progress and shows how you compare to other users, and a streaming service that makes suggestions based on what others with similar viewing histories also watched.

Information, Learn Thyself

The most world-changing aspect of data is its ability to build on itself by way of machine learning and automation. With little input from the user, systems can gather, sort, and interpret data at speeds and in ways that a human could never fathom. With the inclusion of products capable of obtaining data by themselves, what we find is that a well-nurtured, but more hands-off approach to data is becoming increasingly prevalent. To put it simply, it’s the difference between picking fruit and planting a seed.

One Size Fits All

Data is flexible, too. Data analysis can be a panorama or a microscope, depending on business needs. A small company cannot afford to miss any scrap of usable information, like recurring complaints, common user issues, or simply what color of product consumers in a particular region are more likely to take home with them. Likewise, a large company receives such an incredible amount of information that interpreting patterns and trends from this chaos is the only way this company can stay mobile and ensure growth.

The beauty of data is not from form, but function. The form that data takes is increasingly massive heaps, growing into mountains, of information that make increasingly less sense to decision makers concerned with the broad, immediate path. The function, however, is an assured honesty, an empirical statement that can be the answer to any question a business may have. That’s what makes data beautiful.

There’s so many sides of data, so many angles from which to extract, and this only grows with our ability to collect it. Every day at amshot we are devising new ways to make this process seamless for the end user, be it business or consumer. Get in touch with us and start your way down the certain path that data can lay before you. Give us a call at (405) 418-6282 or send an email to consult@amshot.com for a free consultation.

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Big Data and Predictive Analytics: The Competitive Edge

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How does using data/business intelligence give businesses an edge over those who don’t utilize customer or company data?

Data is the most valuable commodity for any modern business. Small bits of information — such as customer age, consumer habits, and location — all add up to a bigger picture. Minute, seemingly disposable data accumulates to form what we call “big data”, an ocean of information gathered by a company’s day-to-day interactions with a consumer. Business intelligence is the practice of forming this bigger picture, making vast quantities of information easily digestible and actionable. Here are a few questions that data analysis can answer for you and your company.

Who is our customer?

Millions of people are regularly engaging with millions of products and services. Each and every day, a single consumer interacts with dozens if not hundreds of businesses by way of advertisement, digital applications, brick and mortar establishments, and subscription-based services. Add in what they’re not partaking in and you’ve got a much more vivid picture of who your customer is. By knowing the habits of your consumer, and by way of predictive analysis, a business can know how the market will respond to an idea before it’s even rolled out.

How are customers interacting with our product or service?

People’s personal relationship with and perception of your brand can make or break your business. Do you find that more of your sales come from older people or younger? Do they sell especially well at a certain time of day or time of the year? Do customers frequently pair another product or service with yours? These details can seem like minutiae, but they form the trends that will completely determine your success.

What is our public image and what do consumers expect from us?

Data analytics aren’t just important for the direct interaction consumers have with your brand. They also help summarize how those customers are responding after those interactions take place. Posts and digital reviews — across social media platforms and Google listings — give you the most honest, unfiltered representation of how your brand is perceived. Be it positive or negative, this data allows a company to self-reflect and apply tweaks to their image that will foster a positive relationship with consumers.

Who are our competitors?

Mistakes are the growing pains of any business, but data analysis of the mistakes of others is a much more painless experience. In today’s world everything is shared, and deep in the data trail are the reasons why others have failed or succeeded. For example, if a similar company’s product failed, look and see if the mistake wasn’t in targeting the wrong demographics, or casting too broad a net when choosing an audience to advertise to. These are the foundation of what is called competitive intelligence, and it is a vital practice. If you aren’t learning from others’ mistakes, they are most certainly learning from yours.

Knowing your customer, how they perceive and interact with your brand, and how you compare to your competitors are some of the answers that can steady a business during turbulent times or take profits to the next level for even the most successful business. Information is the single most important asset, and it’s just waiting to be taken.

That’s what we at amshot aim to do for your company. We know where to look, and our expertise is in creating custom programs and applications that make it possible for this data to be gathered, deciphered, and interpreted for easy understanding by decision makers within a business. If this sounds like something your company needs, email consult@amshot.com or give us a call at (405) 418-6282 to set up a free consultation.

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