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Alchemy Events

Background: Alchemy Events came to amshot with a site that they did not feel captured the essence of the business. They had a pre-existing logo and brand colors.

Client needed: A website with a “designer” aesthetic — clean and elegant, exuding the same feel as the elaborate wedding and special events industry the company works in.

What we came up with: Although the previous website utilized a basic design, it was too simplistic to reflect the unique and glamorous nature of the events the company designed. Even the name, Alchemy Events, represents turning basic matter into gold.

The website was redesigned to be white and incorporate “shiny” gold accents, utilize the same artistic font as the logo, and include details with a polished look, since in the events industry, “it’s all in the details.”

The fullwidth banner image and several other elements on the home page were pared down to a mobile-friendly slideshow of event images and a static section showcasing Alchemy Events’ features in influential industry press.

The top-level navigation was narrowed down for simplicity, with the “Services” and “Press” categories now hosting the “Portfolio,” “Raves,” and “Blog” categories.
The navigation and other header text on the site uses the same font as the logo, and the navigation features a “shiny” gold hover effect.

The portfolio page was reduced to three simple categories, each of which is represented by a circular image. Each individual wedding is displayed with a sample photo in the same round filter, and the full portfolio for each wedding features a visually-pleasing perfect grid of images, which corrects for both horizontal and vertical images. Every vendor is listed with links to their websites on the wedding pages, which is offered as an extra service to potential clients but also boosts the site’s SEO thanks to the high number of external links.

The “Press” page was added with the ability to visually browse instances of Alchemy Events featured in the media as well as giving viewers the ability to click through and read the entire article.

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