iTunes Missing Movies

Recently we had a client purchase a new Apple TV. Anxious to curl up on the couch to watch one of their previously purchased movies they were confused when it was no where to be found. Through researching the issue amshot discovered that not all movies were available from iTunes in the cloud. Although, there were no articles to support the issue we did come across a movie within iTunes letting us know that there are in fact movies that cannot be accessed via iTunes cloud. Take a look at the lovely message in the image below $14.99 Buy Movie.